We all age, yet the dominant messages about aging and older people are negative stereotypes, assumptions and misconceptions. Ageism — discrimination based on age — is a reality that impacts older adults every day with 82 percent of older adults experiencing one form of ageism daily, according to a recent survey. It makes it more difficult for older people to remain engaged, stifles the contributions of older residents and makes it more challenging to advocate for programs and services for older people.
We can tell a new story about aging.
The Reframing Aging Initiative takes a holistic approach using an evidence-based communication strategy as the core to create collective change in public discourse, policies and practices. Based on research from FrameWorks Institute, it offers specific recommendations and guiding principles to make your communications more effective.